Download Traction PDF Book by Gabriel Weinberg
Inside this book –Traction PDF Book by Gabriel Weinberg – Consider all the searches that people make, sorted by the number of times that search is made. At the top are one- and two-word searches like “Dishwashers,” “Braves,” and “Facebook.” They make up about 30 percent of all searches. The other 70 percent are longer searches that don’t get searched as much, but in the aggregate add up to the majority of searches made. If you graph all these searches by the number of times they are made, the first 30 percent get clumped at the front and the last 70 percent make up a long tail, because many of those are searched only a few times. These latter searches are called “long-tail” keywords because they make up this long tail. Oppositely, those searches that are searched a lot and clumped at the front are called “fat-head” keywords. A fat-head strategy involves trying to rank for search terms that directly describe your company. For example, a toy company that specializes in wooden toys might try to rank for “wooden toys.” These are all fat-head keywords. On the other hand, a long-tail strategy involves trying to rank for more specific terms with lower search volumes. That same toy company might try to rank for searches in that long tail like “poisonous chemicals in wooden toy blocks” or “wood puzzles for 3 year olds.” Again, even though these searches have lower volumes, in the aggregate they account for the majority of all searches.
- Full Book Name – Traction
- Author of this Book – Gabriel Weinberg
- Language – English
- Book Genre – Business
- Download Format – PDF
- Size – 2 MB
- eBook Pages – 259
Traction by Gabriel Weinberg PDF Book
- Download Traction PDF Book by Gabriel Weinberg Inside this Book – Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction. Building something people want is certainly required for traction, but it isn’t enough. There are four common situations where you could build something people want, but still not end up with a viable business. First, you could build something people want, but for which you just can’t figure out a viable business model. The money isn’t adding up. For example, people won’t pay, and selling advertising won’t cover the bills. There is just no real market. Second, you could build something people want, but there are just not enough customers to reach profitability. It’s just too small a market, and there aren’t obvious ways to expand. This occurs often when startups aren’t ambitious enough and pick too narrow a niche. Third, you could build something people want, but reaching them is cost prohibitive. You find yourself in a hard- to-reach market. An example is a relatively inexpensive product that requires a direct sales force to sell it. That combo just doesn’t work.
- Full Book Name – Traction
- Author of this Book – Gabriel Weinberg
- Language – English
- Book Genre – Business
- Download Format – PDF
- Size – 2 MB
- eBook Pages – 259
