Selling em by the Sack by David Gerard Hogan PDF Book
Download Selling em by the Sack PDF Book by David Gerard Hogan
Inside this Book – White Castle changed American culture dramatically. Now, however, the company—because of its small size—and its accomplishments—today,largely forgotten—can easily be ignored,especially in comparison with fast-food giants like McDonald’s. Indeed, White Castle was, and still is,a relatively small entity in the overall context of American business, dwarfed by the advertising machines and magnitude of larger competitors.Therefore,to understand how tiny White Castle changed America, we must look at Americans’eating habits and culture before to appreciate what White Castle achieved. Some readers may be surprised that my story of White Castle begins with an extensive discussion of previous foods and ethnicities, but the primary importance of the White Castle story is how its new food and approach to eating transformed American culture.White Castle advanced food production and distribution to the volume demanded by the expanding population,and it gave an American democracy an accessible,egalitarian,and standardized style of eating. It also supplied America with a distinctive ethnic symbol:people the world over now readily identify fast-food hamburgers as the food of Americans. In short, White Castle started a new era in human eating and created a powerful ethnic identifier for the American people.