Inside this Book – One of the biggest lessons I ever learned about writing leads came very late — in fact, more than twenty years after I wrote my first piece of copy. It happened about a year after I began writing Early to Rise (ETR). I was looking over the issues I had written that year, and noting which ones the readers rated the highest. Without exception, those that achieved the highest scores presented a single idea. I realized readers didn’t want to hear everything I had to say about a topic every time I fired up my computer. They were looking for a single, useful suggestion or idea that could make them more successful. That was one of those “a-ha!” experiences for me. As a reader, the stories and essays I liked best tackled one subject, however narrow, and did so effectively and deeply. As a writer, I had a sense that my readers should feel this way, too. But, it wasn’t until I looked at the ETR results that I recognized the power of a narrow focus in writing.
- Full Book Name – Great Leads
- Author of this Book – Michael Masterson
- Language – English
- Book Genre – Business
- Download Format – PDF
- Size – 3 MB
- eBook Pages – 170
Great Leads by Michael Masterson PDF eBook
- Inside this Book – One of the biggest lessons I ever learned about writing leads came very late — in fact, more than twenty years after I wrote my first piece of copy. It happened about a year after I began writing Early to Rise (ETR). I was looking over the issues I had written that year, and noting which ones the readers rated the highest. Without exception, those that achieved the highest scores presented a single idea. I realized readers didn’t want to hear everything I had to say about a topic every time I fired up my computer. They were looking for a single, useful suggestion or idea that could make them more successful. That was one of those “a-ha!” experiences for me. As a reader, the stories and essays I liked best tackled one subject, however narrow, and did so effectively and deeply. As a writer, I had a sense that my readers should feel this way, too. But, it wasn’t until I looked at the ETR results that I recognized the power of a narrow focus in writing.
- Full Book Name – Great Leads
- Author of this Book – Michael Masterson
- Language – English
- Book Genre – Business
- Download Format – PDF
- Size – 3 MB
- eBook Pages – 170
